FROM FACT TO FICTION
A fake news awareness campaign

COMPLETED
May 2020

DISCIPLINES
Brand Identity, Business Systems

PROJECT TYPE
Branding, Logo Design, Brand Identity

PROJECT DESCRIPTION
In this project, we were asked to decide on a topic that interested us and dig into how it could make an impact on the world. We were to take that idea and translate it into design terms and into a cohesive campaign with three deliverables: posters, a brochure, and a phone application.

PROJECT CONCEPT/DESIGN GOALS
The topic I decided on was fake news. The topic has gained traction over the last few years but it has existed long before that. With such conflict and frustration on the topic, I wanted my design to be loud and immediately grab one’s interest. Therefore, my visual system used a bright and bold color scheme and dynamic visual elements.

Brochure Mockup

5cb0633d80f2cf201a4c3253

Interactive Mobile App Mockup

© Patrick Burgess 2021

781-580-9335
patburgess91@gmail.com